Huggies® is building on its new Hugs Change Everything brand platform with the launch of Sound of a Hug, an innovative digital tool that creates a sleep track inspired by a parent’s heartbeat to help support their baby’s development. This latest innovation spotlights the sound of a hug–the parent’s heartbeat–proven to help calm the baby and regulate a baby’s heart rate. By turning their heartbeat into a sleep track, parents can extend those benefits long after their baby is put down. Sound of a Hug is experienced on the interactive website, SoundofaHug.com, where parents can generate a unique sleep track set to the rhythm of their heartbeat. By entering additional variables like the baby’s mood, what type of sleeper they are, and the time of day, the track musically transforms in real time to provide the ideal soundscape for your baby. This heartwarming Huggies Canada spot from agency Zulu Alpha Kilo, Toronto, and directed by Linnéa Bergman via production house Aspekt, shows the “Sound of a Hug” and the deep loving bond between parent and baby.
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Thursday, December 5, 2024