Getting sufficient sleep has become a status symbol. But doesn’t the focus on rest impose additional stress on already weary professionals and executives? poor sleep and premature death. Sleep deficiency is linked to heart and kidney disease, high blood pressure, diabetes, stroke, and depression. Beyond this, under-slept folk are more prone to accidents, injuries, lapses in judgment, and moral missteps. By contrast, a solid eight hours will deliver an uptick in mood, greater energy, and more resilience to disease, and it has even been shown to help with creativity. In an age when we’re encouraged to measure and analyze everything – from our workouts to our calorie intake – people are taking a similarly empirical approach to sleep. As ever, tech companies are vying to monetize our neuroses. Solving society’s sleep conundrum represents a considerable prize. For instance, savvy entrepreneurs have invented various types of body trackers, either wearable or as part of other devices, which give users an acute readout of their sleeping efficiency. Accompanying apps provide tips on how to get better rest. To some, it’s like having a sleep lab at their fingertips. And since many people have a problem regulating their body temperature during the night, the fast-expanding sleep tech market offers mattresses and bedding that cool or warm sleepers as required, including side by side in a double bed. The claim is that these products ensure an hour of extra sleep every night.
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